Brand Strategy, Communication,Creative Content

Short Description:

There is no substitute for a well-thought-out strategy. Businesses often fail in today’s turbulent marketing environment because they are constantly chasing the “next big thing” or technology. The Collaborative is a unique organization with both creative and analytical expertise that understands how to leverage new technology and apply it to high-level corporate strategy to achieve success.

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There also is no magic bullet for achieving success with marketing. It is a methodical well thought out process. That is why we follow the SOSTAC method, which involves clear strategic planning, goal setting, and optimization efforts to build a winning marketing strategy.
The SOSTAC Approach is a marketing success model developed in the 1990s by strategic marketing communications expert PR Smith. It is an extension of the SWOT analysis involving 5 key components. Each component interrelates with all the others to deliver a cohesive roadmap to success.

Our brand & strategic planning services include

*Market Research
Have a product idea and not sure if it’s ready for market? We’ll work with you to develop surveys, investigate your designated market area, and build a market research report to help you launch.

*Brand Guidelines/Style
Feel like you know your brand but nobody on your team can exactly put it on paper the same way you can? We’ll work with you to develop a strict brand guidelines for you organization accompanied by photo/video style-guides.

*Graphic Design Services
Print material, business cards, creative, presentations, booths, menus, and more designed to embody your brand essence.

We’ll work closely with you to help you develop a name for you business idea that is not only catchy and fit for a strong brand, but is also identified to be friendly for fast search engine visibility.

*Video & Photo Media Production
The life blood of good marketing is quality content, yet most brands struggle to create quality content that will work to drive the bottom line.
We specialize in connecting brands with marketing messages aligned to their values by educating their audiences through emotionally relevant story telling.
Our production services include video, photo, animation, GIF creation, and much more.

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